Product rejuvenation: a less risky alternative to product innovation: Berenson, C. and Mohr-Jackson, I. Business Horizons 37 (6), 51–57 (Nov–Dec 1994)

• Book ID: 116023616
• Publisher: Elsevier Science
• Year: 1995
• Tongue: English
• Weight: 99 KB
• Volume: 28
• Category: Article
• ISSN: 0024-6301
• DOI: 10.1016/0024-6301(95)91073-5