𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Product intelligence: its conceptualization, measurement and impact on consumer satisfaction

✍ Scribed by Serge A. Rijsdijk; Erik Jan Hultink; Adamantios Diamantopoulos


Book ID
107496755
Publisher
Sage Publications
Year
2007
Tongue
English
Weight
274 KB
Volume
35
Category
Article
ISSN
0092-0703

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Measuring consumer perception of product
✍ Diana Horn; Gavriel Salvendy πŸ“‚ Article πŸ“… 2009 πŸ› John Wiley and Sons 🌐 English βš– 120 KB

## Abstract In the current value‐based economy, product creativity is a potential resource for organizations to compete, thus emphasizing the need for product creativity measurement. Two studies were performed to refine and validate a previously tested model and measurement of consumer perception o