COMPARATIVE PRODUCT TESTS IN THE CONSUMER DECISION PROCESS: CORRELATES OF USE AND IMPACT ON SATISFACTION

✍ Scribed by Jack L. Engledow; Ronald D. Anderson; Helmut Becker

• Book ID: 109166668
• Publisher: Decision Sciences Institute, Georgia State University
• Year: 1978
• Tongue: English
• Weight: 639 KB
• Volume: 9
• Category: Article
• ISSN: 0011-7315
• DOI: 10.1111/j.1540-5915.1978.tb00750.x