Product Innovation Management: Intelligence, Discovery, Development (Management for Professionals)

✍ Scribed by Stefano Biazzo, Roberto Filippini

• Publisher: Springer
• Year: 2021
• Tongue: English
• Leaves: 197
• Category: Library

✦ Synopsis

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management.

The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the “innovation pyramid”), which reflects the core components of a firm’s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.

✦ Table of Contents

Product Innovation Management
Contents
1: Introduction
Reference
2: The Challenge of Product Innovation
2.1 Why Innovate?
Case Study 2.1
2.2 Who Innovates?
2.3 What Kind of Innovation?
2.4 Towards Successful New Products
Case Study 2.2
Case Study 2.3
Case Study 2.4
Case Study 2.5
References
3: Managing Product Innovation: A Framework
3.1 The Innovation Pyramid
3.2 Intelligence: Absorbing Information
Case Study 3.1
Case Study 3.2
3.3 Discovery: Exploring Opportunities for Innovation
Case Study 3.3
3.4 Development: Bringing New Products to the Market
Process Management
Project Management
Portfolio Management
3.5 Managing Product Innovation: A Challenge Between Continuity and Discontinuity
References
4: Intelligence: Uncovering Innovation Opportunities Through Customer Involvement
4.1 Customers´ Voices: Need-Information and Solution-Information
4.2 Involve Customers to Capture Their Needs
Case Study 4.1
Case Study 4.2
4.3 Involve Customers to Capture Solution-Information
Case Study 4.3
References
5: Searching for Innovation Opportunities: Idea Generation and Technology Development
5.1 Innovation Workshop
Case Study 5.1 (by Mauro De Bona)
5.2 Innovation Contest
Case Study 5.2
Case Study 5.3
5.3 Exploring the Technology Space
Managing Technology Development
Technological Collaborations
References
6: Product Development: Managing Uncertainty and Knowledge Integration
6.1 The Strategic Problem of Uncertainty Reduction: The Stage-Gate Model
6.2 Flexible Product Development and the Evolution of Stage-Gate Systems
6.3 Spiral Development Processes: The Emergence of Agile Approaches
6.4 The Organizational Problem of Cross-Functional Integration in the Formulation of Key Design Decisions
Case Study 6.1
Case Study 6.2
6.5 Lean Thinking in Product Development
Principle 1. Focus on Customer-Defined Value
Principle 2. Early Identification of Manufacturability Problems
Principle 3. Focus on Integration Events
Principle 4. Intensive Supplier Involvement (Co-Design)
Principle 5. Focus on Modular Architectures and Variety Reduction
Principle 6. Focus on Set-Based Design
Principle 7. Create a Supermarket´´ of Reusable Knowledge Principle 8. Search for Heavyweight Project Managers Principle 9. Establish Teams of Responsible Experts Principle 10. Decentralized, Iterative and Visual Project Planning and Control Principle 11. Takt Time in Portfolio Planning Principle 12. One-Piece Flow in Project Execution References 7: Creating the Project Value Proposition 7.1 Product Concept Definition Case Study 7.1 7.2 Concept Selection 7.3 Concept Test Verify the Coherence of Product Attributes Case Study 7.2 Measure the Purchase Intent to Forecast Sales Volume 7.4 System-Level Design 7.5 Project Economic Analysis References 8: Organizing Development Projects: Structural Choices and Planning Approaches 8.1 Organizing Product Development: The Structural Choices Case Study 8.1 The Structural Choices: Organizational Contingency or Ideal Configuration? 8.2 Managing Product Development Projects: Rational and Relational Approaches 8.3 The Agile Revolution: From Scrum to Agile-Stage-Gate 8.4 The Relational Paradigm in Hardware Product Development: The Lean Approach Visual Management Case Study 8.2 Management Cadence Virtual Visual Planning 8.5 Development Speed and Overlapping References 9: Managing the Development Portfolio 9.1 Project Classification 9.2 Portfolio Visualization and Project Selection 9.3 Project Portfolio Planning Case Study 9.1 References 10: Product Innovation and Business Models 10.1 Innovation and Digital Transformation 10.2 Business Model: The Company´sWay of Being´´ in the Competitive Environment
10.3 Business Model Canvas: A Visualization Tool
Customer Segments
Value Propositions
Channels
Customer Relationships
Revenue Streams
Key Resources
Key Activities
Key Partnerships
Cost Structure
Case Study 10.1
10.4 Business Model Innovation
10.5 Product and Business Model Innovation: The Case of a Connected Product
References