Innovation Management And New Product Development

✍ Scribed by Paul Trott

• Publisher: FT Press
• Year: 2005
• Tongue: English
• Leaves: 559
• Edition: 3
• Category: Library

✦ Synopsis

The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this third edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. This book will be suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.

✦ Table of Contents

0273686437......Page 1
Innovation Management andNew Product Development......Page 2
Contents......Page 6
Preface......Page 12
Part One......Page 24
Innovation management: an introduction......Page 26
The context of innovation and the role of the state......Page 62
Managing innovation within firms......Page 94
Innovation and operations management......Page 130
Managing intellectual property......Page 164
Part Two......Page 200
Managing organisational knowledge......Page 202
Strategic alliances and networks......Page 232
Management of research and development......Page 264
Managing R&D projects......Page 300
The role of technology transfer in innovation......Page 332
Part Three......Page 366
Product and brand strategy......Page 368
New product development......Page 404
Packaging and product development......Page 436
Market research and its influence on new product development......Page 468
Managing the new product development team......Page 502
Appendix -Guinness patent......Page 534