Consumers' product-locating behavior: Ex
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Sandra S. Liu; Jie Chen; Robert D. Melara; Francesco Massara
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Article
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2008
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John Wiley and Sons
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English
β 296 KB
## Abstract This study explores the application of signal detection theory to the analysis of consumers' productβlocating behavior. Two research questions are addressed: (1) whether characteristics of the shopping environment, including external memory aids and store layout, affect signalβdetection