𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Product classification and the theory of consumer behavior

✍ Scribed by Henry Assael


Book ID
112836973
Publisher
Sage Publications
Year
1974
Tongue
English
Weight
654 KB
Volume
2
Category
Article
ISSN
0092-0703

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Consumers' product-locating behavior: Ex
✍ Sandra S. Liu; Jie Chen; Robert D. Melara; Francesco Massara πŸ“‚ Article πŸ“… 2008 πŸ› John Wiley and Sons 🌐 English βš– 296 KB

## Abstract This study explores the application of signal detection theory to the analysis of consumers' product‐locating behavior. Two research questions are addressed: (1) whether characteristics of the shopping environment, including external memory aids and store layout, affect signal‐detection