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Product Choice and Market Competition: The Case of Multiproduct Electronic Plants in Taiwan

✍ Scribed by Bee Yan Aw; Yi Lee

Book ID
111008052
Publisher
John Wiley and Sons
Year
2009
Tongue
English
Weight
303 KB
Volume
111
Category
Article
ISSN
0347-0520

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πŸ“œ SIMILAR VOLUMES

Branded pork consumption in Taiwan: Anal
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✍ Jau-Rong Li; Dawn D. Thilmany πŸ“‚ Article πŸ“… 1998 πŸ› John Wiley and Sons 🌐 English βš– 91 KB

This article studies branded pork consumption behavior in Taiwan. Because branded pork is only available in some markets, the consumer decision process involves two stages: the first relates to a consumer's choice of market, and the second is the consumer's product choice (frozen branded pork vs. fr