Process Innovation in the Global Fashion Industry

✍ Scribed by Byoungho Ellie Jin, Elena Cedrola

Publisher: Palgrave Macmillan US; Palgrave Pivot
Year: 2019
Tongue: English
Leaves: 139
Series: Palgrave Studies in Practice: Global Fashion Brand Management
Edition: 1st ed.
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Process innovations - an improved way of doing things – help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth. This book provides a comprehensive examination of process innovations occurring in the global fashion industry, with a focus on fashion brands from USA, Italy, and Japan. It offers practical insights for enhancing efficiency in the supply chain as well as management process such as work routines, information flow, and organization structures. Using case analyses, this book will help readers to grasp how successful fashion companies optimize their operations and advance their competitive position by integrating process innovations into their supply chain and management systems.

✦ Table of Contents

Front Matter ....Pages i-xix
Process Innovation: Hidden Secret to Success and Efficiency (Byoungho Ellie Jin, Elena Cedrola, Naeun (Lauren) Kim)....Pages 1-23
Patrizia Pepe: Unconventional Innovation and Integration in Fashion Supply Chain (Paola Signori, Simone Guercini)....Pages 25-44
MUJI: Brand Concept Creates Process Innovation (Akiko Masuda)....Pages 45-72
Arena Water Instinct: Process Innovation Built-in the Company DNA (Elena Cedrola, Ksenia Silchenko, Stefania Masè)....Pages 73-98
Trunk Club: Revolutionizing the Retail Model in Fashion (Dipali Modi, Li Zhao)....Pages 99-121
Back Matter ....Pages 123-125

✦ Subjects

Business and Management; Marketing; Innovation/Technology Management; Operations Management

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