<p>Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through t
Products and Process Innovation in the Food Industry
β Scribed by Klaus G. Grunert, Hanne Harmsen (auth.), Bruce Traill, Klaus G. Grunert (eds.)
- Publisher
- Springer US
- Year
- 1997
- Tongue
- English
- Leaves
- 259
- Edition
- 1
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.
β¦ Table of Contents
Front Matter....Pages i-xix
A framework for analysing innovation in the food sector....Pages 1-37
Structural changes in the European food industry: consequences for innovation....Pages 38-60
Tholstrup Cheese A/S: in love with cheese....Pages 61-74
Brioche Pasquier S.A.: industrializing traditional French baking....Pages 75-90
Groko B.V.: success by imitation....Pages 91-98
Neumarkter LammsbrΓ€u: brewing beer for Greens....Pages 99-111
SkΓ₯ne Erik: cold-cuts for hot Swedes....Pages 112-121
H P Bulmer Holdings Plc: the revival of cider....Pages 122-137
Philipp Reiter KGH Fleischwaren: ready meals for steady Germans....Pages 138-146
Royal Greenland A/S: from fish to food....Pages 147-162
SkΓ₯nemejerier: functional foods through research....Pages 163-174
Johma Nederland BV: being cool with chilled salads....Pages 175-186
MAGDIS: home-made by the million....Pages 187-199
Pennine Foods: always prepared for a new ready meal....Pages 200-212
Innovation in the food sector: a revised framework....Pages 213-226
Back Matter....Pages 227-242
β¦ Subjects
Chemistry/Food Science, general
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