𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Process And Product Innovations In An International Trade Context

✍ Scribed by Cantner, Uwe; Hanusch, Horst


Book ID
126681526
Publisher
Taylor and Francis Group
Year
1993
Tongue
English
Weight
1008 KB
Volume
2
Category
Article
ISSN
1043-8599

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The consumer's perception of a product is affected by his or her perception of similar and complementary products available from foreign countries. The subject under discussion is how consumers perceptually relate standardized products in an international context. The specific focus is on how those