𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Procedural learning, consumer decision making, and marketing communication

✍ Scribed by Amna Kirmani; Peter Wright


Publisher
Springer US
Year
1993
Tongue
English
Weight
639 KB
Volume
4
Category
Article
ISSN
0923-0645

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Developing international direct marketin
✍ William J. McDonald πŸ“‚ Article πŸ“… 1994 πŸ› John Wiley and Sons βš– 844 KB

This article examines an innovative international marketing tool for understanding multicountry consumer decision making. Two personal interview studies of consumers, one from the United States and the other from Germany, are subjected to a content analysis and statistical routines to examine need r

Procedural justice, strategic decision m
✍ W. Chan Kim; RenΓ©e Mauborgne πŸ“‚ Article πŸ“… 1998 πŸ› John Wiley and Sons 🌐 English βš– 105 KB πŸ‘ 1 views

Collective knowledge building is a key strategic task for firms' success today. But creating and sharing knowledge are intangible activities that can neither be supervised nor forced out of people. They happen only when individuals cooperate voluntarily. A key challenge facing strategic management i

Consumer decision making within a goal-d
✍ Robert Lawson πŸ“‚ Article πŸ“… 1997 πŸ› John Wiley and Sons 🌐 English βš– 200 KB πŸ‘ 1 views

Research and theory in consumer decision making has been dominated by a perspective that assumes that a consumer knows what product category he or she needs. This limited view has resulted in equating consumer decisions with brand choice. The purpose of this article is to provide a framework for con