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Price presentation and consumers’ choice

✍ Scribed by Carin Huber; Nadine Gatzert; Hato Schmeiser

Book ID
113101293
Publisher
Springer-Verlag
Year
2011
Tongue
German
Weight
487 KB
Volume
101
Category
Article
ISSN
0044-2585

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## Abstract We collect experimental choice data and estimate preferences for mobile phones with a special focus on measuring consumer price evaluations when consumers face difficult choice tasks. For this purpose we employ a heteroskedastic random coefficient logit model in which the variance of th