𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Price or quality? The influence of fluency on the dual role of price

✍ Scribed by Chia-Jung Chang


Book ID
120747879
Publisher
Springer US
Year
2013
Tongue
English
Weight
280 KB
Volume
24
Category
Article
ISSN
0923-0645

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Quality claims and quality in fact of financial and industrial products as well as financial and business services are essential to entice and attract customers. For these reasons, firms are often tempted to assert claims that might or might not be met. These claims have risks which cannot always be