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The dual role of price: decomposing consumers’ reactions to price

✍ Scribed by Franziska Völckner

Book ID
107496789
Publisher
Sage Publications
Year
2007
Tongue
English
Weight
342 KB
Volume
36
Category
Article
ISSN
0092-0703

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The role of price knowledge in consumer
The role of price knowledge in consumer product knowledge structures
✍ Robert Lawson; Parimal S. Bhagat 📂 Article 📅 2002 🏛 John Wiley and Sons 🌐 English ⚖ 220 KB 👁 1 views

## Abstract In this study price knowledge is viewed as a necessary component of a product knowledge structure, in which it is inferred from domain‐specific relations among product features. Consumers' knowledge of tuition rates of colleges and universities was investigated in two tuition‐estimation