## Abstract Although price discounts are by far the most common form of sales promotions employed by firms, the increasing use of premiums as a promotional strategy may imply that they are occupying a more important place in the promotional strategy. Since price discounts are quite costly and can r
✦ LIBER ✦
Price competition during and after promotions
✍ Scribed by Simon Pierre Sigué; Salma Karray
- Publisher
- Wiley (John Wiley & Sons)
- Year
- 2007
- Tongue
- English
- Weight
- 248 KB
- Volume
- 24
- Category
- Article
- ISSN
- 0825-0383
- DOI
- 10.1002/cjas.12
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