✦ LIBER ✦

Using price discrimination theory to plan promotions

✍ Scribed by Ronald B. Larson

Publisher: John Wiley and Sons
Year: 1997
Tongue: English
Weight: 153 KB
Volume: 13
Category: Article
ISSN: 0742-4477
DOI: 10.1002/(sici)1520-6297(199707/08)13:4<401::aid-agr6>3.0.co;2-2

No coin nor oath required. For personal study only.

✦ Synopsis

Serious mistakes can be made by agribusiness marketers if they ignore the potential leakages between segments when they plan price promotions. The model illustrated in this paper considers leakages along with communication spending and nonparticipation by potential buyers to find the optimal list and discount prices for a promotion.

📜 SIMILAR VOLUMES

A reliability approach to transmission e

A reliability approach to transmission expansion planning using minimal cut theory

✍ R.S. Chanda; P.K. Bhattacharjee 📂 Article 📅 1995 🏛 Elsevier Science 🌐 English ⚖ 474 KB

Use of planning theory to study the prop

Use of planning theory to study the properties of a gas discharge

✍ V. S. Krivchenkova; A. D. Khakhaev 📂 Article 📅 1974 🏛 Springer US 🌐 English ⚖ 331 KB

95/06124 A reliability approach to trans

95/06124 A reliability approach to transmission expansion planning using minimal cut theory

📂 Article 📅 1995 🏛 Elsevier Science ⚖ 211 KB

Using information-processing theory to u

Using information-processing theory to understand planning/performance relationships in the context of strategy

✍ Patrick R. Rogers; Alex Miller; William Q. Judge 📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 67 KB 👁 2 views

This study reveals the importance of viewing planning processes within the context of strategic orientation. Information-processing theory is used to examine the differences in planning processes given variable strategy content in the banking industry. Findings suggest that banks implementing differ

Citizens' district councils in Detroit:

Citizens' district councils in Detroit: The promise and limits of using planning advisory boards to promote citizen participation

✍ Robert Mark Silverman 📂 Article 📅 2003 🏛 John Wiley and Sons ⚖ 87 KB

Sven Windahl, Benno H. Signitzer and Jea

Sven Windahl, Benno H. Signitzer and Jean T. Olson, Using communication theory: An introduction to planned communication, London: Sage Publications, 1992, 256 pp. Price (UK) £30.00 (hardback), £12.95 (paperback)

✍ M. Huff-Rousselle 📂 Article 📅 1995 🏛 John Wiley and Sons 🌐 English ⚖ 145 KB