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Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and Behavior

✍ Scribed by Dominika Maison, Anthony G. Greenwald and Ralph H. Bruin

Book ID: 124848989
Publisher: Elsevier Science
Year: 2004
Tongue: English
Weight: 418 KB
Volume: 14
Category: Article
ISSN: 1057-7408
DOI: 10.2307/1480538

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