## Abstract The importance of perceived value in customer decision making is well known. However, few studies assess empirically the direct effects of various perceived value dimensions on postβpurchase behavior. This article examines differences between information and entertainment mobile content
Predictions of movie entertainment value and the representativeness heuristic
β Scribed by Arnold L. Glass; David Waterman
- Publisher
- John Wiley and Sons
- Year
- 1988
- Tongue
- English
- Weight
- 422 KB
- Volume
- 2
- Category
- Article
- ISSN
- 0888-4080
No coin nor oath required. For personal study only.
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