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At the movies, on the Web: An investigation of the effects of entertaining and interactive Web content on site and brand evaluations

✍ Scribed by Arthur A. Raney; Laura M. Arpan; Kartik Pashupati; Dale A. Brill

Publisher: John Wiley and Sons
Year: 2003
Tongue: English
Weight: 147 KB
Volume: 17
Category: Article
ISSN: 1094-9968
DOI: 10.1002/dir.10064

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