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Predicting the Vote through Implicit and Explicit Attitudes: A Field Research

✍ Scribed by Michele Roccato; Cristina Zogmaister

Book ID
110989756
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
149 KB
Volume
31
Category
Article
ISSN
0162-895X

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## Abstract Two developments in the last two decades frame the importance of Web‐based marketing communications for firms. First is the phenomenal growth of the Internet as a viable commerce and communication option and second is the clear shift in attitude research toward recognizing the pervasive