> How do we think about money? > What caused bankers to lose sight of the economy? > What caused individuals to take on mortgages that were not within their means? > What irrational forces guided our decisions? > And how can we recover from an economic crisis? In this revised and expanded
Predictably Irrational: The Hidden Forces That Shape Our Decisions
β Scribed by Ariely, Dan
- Book ID
- 106874965
- Publisher
- HarperCollins
- Year
- 2010
- Tongue
- en-GB
- Weight
- 621 KB
- Category
- Fiction
- ISBN-13
- 9780061353246
No coin nor oath required. For personal study only.
β¦ Synopsis
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictableβmaking us predictably irrational.
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### Review βSurprisingly entertaining. . . . Easy to read. . . . Arielyβs book makes economics and the strange happenings of the human mind fun.β (USA Today ) βA taxonomy of financial folly.β (The New Yorker ) βPREDICTABLY IRRATIONAL is a charmer-filled with clever experiments, engaging ideas, an
### Review βThis is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must r