Pragmatics across Languages and Cultures

✍ Scribed by Anna Trosborg (editor)

• Publisher: De Gruyter Mouton
• Year: 2010
• Tongue: English
• Leaves: 658
• Series: Handbooks of Pragmatics [HOPS]; 7
• Category: Library

✦ Synopsis

This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field. It contains four sections: Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and Pragmatics in Corporate Culture Communication, covering a wide range of topics, from speech acts and politeness issues to Lingua Franca and Corporate Crises Communication. The approach is theoretical, methodological as well as applied, with a focus on authentic, interactional data. All articles are written by renowned leading specialists, who provide in-depth, up-to-date overviews, and view new directions and visions for future research.

• covers topics such as international communication, intercultural politeness and impoliteness, intercultural business discourse, theoretical and methodological approaches to interlanguage pragmatics, speech acts in second/foreign languages and corporate culture communication
• introduces new and emergent fields, such as Corporate Social Responsibility (CSR) and Corporate Crisis Communication in a cross-cultural perspective
• includes more than 20 articles and a helpful subject index

 

✦ Table of Contents

Frontmatter
Table of Contents
Introduction
1. Cultural scripts and intercultural communication
2. Compliment and compliment response research: A cross-cultural survey
3. Telephone conversation openings across languages, cultures and settings
4. Intercultural (im)politeness and the micro-macro issue
5. Pragmatics East and West: Similar or different?
6. Intercultural competence and pragmatics research: Examining the interface through studies of intercultural business discourse
7. Exploring the pragmatics of interlanguage pragmatics: Definition by design
8. Theoretical and methodological approaches in interlanguage pragmatics
9. Pragmatic challenges for second language learners
10. The acquisition of terms of address in a second language
11. Longitudinal studies in interlanguage pragmatics
12. The Pragmatics of English as a lingua franca
13. Assessing learnability in second language pragmatics
14. The teaching of speech acts in second and foreign language instructional contexts
15. Correcting others and self-correcting in business and professional discourse and textbooks.
16. Testing interlanguage pragmatic knowledge
17. Pragmatics and research into corporate communication
18. Credibility in corporate discourse
19. Corporate crisis communication across cultures
20. The pragmatics of Corporate Social Responsibility (CSR) across cultures
21. Corporate culture in a global age: Starbucks’ “Social Responsibility” and the merging of corporate and personal interests
Backmatter