✦ LIBER ✦

Practicing safe visual rhetoric on the World Wide Web

✍ Scribed by Patricia Sullivan

Publisher: Elsevier Science
Year: 2001
Tongue: English
Weight: 160 KB
Volume: 18
Category: Article
ISSN: 8755-4615
DOI: 10.1016/s8755-4615(01)00045-7

No coin nor oath required. For personal study only.

✦ Synopsis

I examine when and why a "safe" approach to visual design for Web pages is attractive to writers and writing teachers. I consider typical reasons for choosing a "safe" approach to designing the visual dimensions of Web pages, traditional sources in print graphics and writing for safe advice about visual design, and design challenges posed by issues of a Web design's stability and navigation. I then turn to the fact that the additional media included in a Web site bring more design traditions into consideration. I discuss the differing concerns and aims that arise from visual design traditions that focus on prose graphics versus those that focus on theatrical graphics. Keeping these differences in mind, I end with a consideration of the forces shaping visual rhetoric on the Web.

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