Practical Web Analytics for User Experience. How Analytics Can Help You Understand Your Users

✍ Scribed by Michael Beasley (Auth.)

• Publisher: Morgan Kaufmann
• Year: 2013
• Tongue: English
• Leaves: 226
• Category: Library

✦ Synopsis

Annotation

Abstract:

Teaches you how to use web analytics to help answer the complicated questions facing UX professionals. This book includes a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. Read more...

✦ Table of Contents

Content:
Front-matter, Pages i,iii
Copyright, Page iv
Acknowledgments, Page xiii
About the Author, Page xv
Chapter 1 - Introduction, Pages 1-7
Chapter 2 - Web Analytics Approach, Pages 11-23
Chapter 3 - How Web Analytics Works, Pages 25-48
Chapter 4 - Goals, Pages 49-74
Chapter 5 - Learning about Users, Pages 77-82
Chapter 6 - Traffic Analysis: Learning How Users Got to Your Website, Pages 83-104
Chapter 7 - Analyzing How People Use Your Content, Pages 105-120
Chapter 8 - Click-Path Analysis, Pages 121-134
Chapter 9 - Segmentation, Pages 135-155
Chapter 10 - Pairing Analytics Data with UX Methods, Pages 157-170
Chapter 11 - Measuring the Effects of Changes, Pages 171-184
Chapter 12 - Measuring Behavior within Pages, Pages 187-199
Chapter 13 - A/B Testing, Pages 201-207
Chapter 14 - Analytics Profiles, Pages 209-214
Chapter 15 - Regular Reporting and Talking to Stakeholders, Pages 215-225
Chapter 16 - Web Analytics in the Near Future, Pages 227-229
Index, Pages 231-234