Practical Web Analytics for User Experience

✍ Scribed by Michael Beasley

Publisher: Morgan Kaufmann
Year: 2013
Tongue: English
Leaves: 251
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you’ll find a quantitative approach for measuring a website’s effectiveness and the methods for posing and answering specific questions about how users navigate a website.

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