Practical Evaluation for Conservation Education and Outreach: Assessing Impacts and Enhancing Effectiveness

✍ Scribed by Katherine Clavijo, Kathayoon A. Khalil

• Publisher: Rowman & Littlefield
• Year: 2020
• Tongue: English
• Leaves: 192
• Category: Library

✦ Synopsis

Practical Evaluation for Conservation Education and Outreach: Assessing Impacts & Enhancing Effectiveness presents a simple approach to using evaluation to design, monitor and assess education and outreach. It is for anyone whose organization or work involves creating educational programs designed to raise conservation awareness and promote pro-conservation behaviors. Even more than a how-to book, it can help you to build your organization’s capacity to conduct meaningful, comprehensive evaluations. The book’s purpose is to provide specific skills and knowledge that they can immediately put to use in conducting evaluation studies of conservation education programs.

✦ Table of Contents

Dedication
Contents
List of Key Figures and Tables
Foreword
Preface
Acknowledgments
PART 1: PLANNING FOR EVALUATION
1 Tailoring the Evaluation
2 Finding Focus and Asking Good Questions
3 Logic Models: Defining the Big Picture
4 Changing Hearts, Minds, and Behaviors
PART 2: DEVELOPING DATA-COLLECTION INSTRUMENTS
5 Evaluation Methods and Designs
6 Surveys
7 Interviews, Focus Groups, and Observations
8 Alternative Approaches to Collecting Data
PART 3: ANALYZING DATA, PRESENTING FINDINGS, AND MAKING EVALUATION USEFUL
9 Analyzing Data
10 Communicating Evaluation Results
11 Developing a Collaborative Culture of Evaluation
Appendixes
Appendix A. How to Hire and Work with an Evaluator
Appendix B. Summary of Program Evaluation Standards
Appendix C. Stewardship for Participants’ Information and IRBs
Index
About the Authors