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Potato flakes, a new product, sell well in test

Book ID
112923841
Publisher
Springer-Verlag
Year
1956
Tongue
English
Weight
123 KB
Volume
33
Category
Article
ISSN
1099-209X

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## Abstract A number of researchers have developed models that use test market data to generate forecasts of a new product's performance. However, most of these models have ignored the effects of marketing covariates. In this paper we examine what impact these covariates have on a model's forecasti