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Pluralistic evaluation: a situational approach to service evaluation

✍ Scribed by Julie E Hall


Book ID
108871472
Publisher
John Wiley and Sons
Year
2004
Tongue
English
Weight
69 KB
Volume
12
Category
Article
ISSN
0966-0429

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Evaluation of service firms is a problem because the service sector of the world economy is growing so fast. Consumers often do not have reliable information about services prior to making a buying decision. This paper presents a model of service evaluation. Several applications, including Consumers