Playing the role of buyer and seller: The mental accounting of trade-ins
β Scribed by Devavrat Purohit
- Publisher
- Springer US
- Year
- 1995
- Tongue
- English
- Weight
- 691 KB
- Volume
- 6
- Category
- Article
- ISSN
- 0923-0645
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
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## Abstract This article reports results of an experiment designed to see if reward contingencies and individual differences in causality orientation can interact to affect the frequency with which buyers and sellers introduce cooperative tactics into a sales negotiation. A faceβtoβface simulation