Planning your global strategy

✍ Scribed by Carol Sánchez; Stephen R. Goldberg

• Book ID: 102296557
• Publisher: John Wiley and Sons
• Year: 2005
• Tongue: English
• Weight: 75 KB
• Volume: 16
• Category: Article
• ISSN: 1044-8136
• DOI: 10.1002/jcaf.20144

✦ Synopsis

Abstract

Sound conventional thinking and due diligence aren't enough for international initiatives. When you do business abroad, you've got to grapple with additional cultural, legal, and other challenges. What should you consider before doing business internationally? The authors offer solid advice for planning your global strategy. © 2005 Wiley Periodicals, Inc.