The book is divided into ten chapters (as one might expect!) covering such issues as competitive advantage, how to exploit and protect an advantage, attacking brand leaders, price wars, brand shares and an aptly named chapter `if you're not going to win, don't play!' There is nothing amiss in the r
How to plan your competitive strategy
β Scribed by Sarah Layton; Alfred Hurd; William Lipsey
- Book ID
- 117177814
- Publisher
- Elsevier Science
- Year
- 1997
- Tongue
- English
- Weight
- 159 KB
- Volume
- 30
- Category
- Article
- ISSN
- 0024-6301
No coin nor oath required. For personal study only.
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