Focus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light
โฆ LIBER โฆ
๐
Planning Focus Groups
โ Scribed by David L. Morgan
- Publisher
- SAGE
- Year
- 1998
- Tongue
- English
- Category
- Library
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The <em>Understanding Research</em> series focuses on the process of writing up social research. The series is broken down into three categories: <em>Understanding Statistics, Understanding Measurement</em>, and<em> Understanding Qualitative Research</em>. The books provide researchers with guides t