Focus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light
Focus Group Practice
β Scribed by Claudia Puchta, Jonathan Potter
- Year
- 2004
- Tongue
- English
- Leaves
- 185
- Edition
- 1
- Category
- Library
No coin nor oath required. For personal study only.
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