𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Place-attachment, destination image and impacts of tourism in mountain destinations

✍ Scribed by Silva, Carla; Kastenholz, Elisabeth; Abrantes, José Luís

Book ID
125522445
Publisher
Taylor and Francis Group
Year
2013
Tongue
English
Weight
178 KB
Volume
24
Category
Article
ISSN
1303-2917

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## Abstract This study empirically examines the potential effects of a promotional video on the image change of China as a travel destination. The analysis is based on an experimental study conducted among young, international short‐term employees in the USA. Despite positive changes in almost all