𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Destination image and destination personality: An application of branding theories to tourism places

✍ Scribed by Sameer Hosany; Yuksel Ekinci; Muzaffer Uysal

Book ID
116617869
Publisher
Elsevier Science
Year
2006
Tongue
English
Weight
109 KB
Volume
59
Category
Article
ISSN
0148-2963

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## Abstract This study empirically examines the potential effects of a promotional video on the image change of China as a travel destination. The analysis is based on an experimental study conducted among young, international short‐term employees in the USA. Despite positive changes in almost all