𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Persuasion, reactance, and judgments of interpersonal appeal

✍ Scribed by Rex A. Wright; Virginia G. Wadley; Maria Danner; Priscilla N. Phillips


Book ID
102174918
Publisher
John Wiley and Sons
Year
1992
Tongue
English
Weight
472 KB
Volume
22
Category
Article
ISSN
0046-2772

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## Abstract This research seeks to reconcile inconsistent results obtained in prior framing research in prosocial persuasion contexts by proposing that the reference point (self or self‐other) invoked in a persuasive appeal moderates the impact of a particular message frame (positive or negative) o