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Mitigating Psychological Reactance: The Role of Message-Induced Empathy in Persuasion

✍ Scribed by Lijiang Shen

Book ID
111090654
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
851 KB
Volume
36
Category
Article
ISSN
0360-3989

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## Abstract Previous research on message framing has focused on the effect of overall valence on persuasion, since most studies compare positively versus negatively valenced frames that are anchored by the same end‐state. Unlike previous studies, this paper investigates the role of end‐states, or o