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Persuasion, binary choice, and the costs of dishonesty

✍ Scribed by Hodler, Roland; Loertscher, Simon; Rohner, Dominic

Book ID
124112240
Publisher
Elsevier Science
Year
2014
Tongue
English
Weight
372 KB
Volume
124
Category
Article
ISSN
0165-1765

No coin nor oath required. For personal study only.

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## Abstract We argue that giving individuals a sense of choice over the product information they receive (i.e., message choice) can have important subsequent effects when individuals are prompted to make inferences about the company. Even when the product information that is received is exactly the