## Abstract We argue that giving individuals a sense of choice over the product information they receive (i.e., message choice) can have important subsequent effects when individuals are prompted to make inferences about the company. Even when the product information that is received is exactly the
✦ LIBER ✦
Quantifying persuasion effects on choice with the decision threshold of the stochastic choice model
✍ Scribed by Claudia González-Vallejo; Aaron A. Reid
- Book ID
- 113829647
- Publisher
- Elsevier Science
- Year
- 2006
- Tongue
- English
- Weight
- 369 KB
- Volume
- 100
- Category
- Article
- ISSN
- 0749-5978
No coin nor oath required. For personal study only.
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