𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Perspectives on evaluating competitiveness in agribusiness industries

✍ Scribed by P. Lynn Kennedy; R. Wes Harrison; Nicholas G. Kalaitzandonakes; H. Christopher Peterson; Ronald P. Rindfuss

Publisher
John Wiley and Sons
Year
1997
Tongue
English
Weight
76 KB
Volume
13
Category
Article
ISSN
0742-4477

No coin nor oath required. For personal study only.

✦ Synopsis

This article discusses strategies to improve the competitiveness of agribusiness firms through enhanced customer value. Relationships between customer value and factors that influence the cost structure of the firm are discussed. The relationships between customer value and product differentiation, vertical coordination, niche marketing, total quality management, and related strategies are explored. Finally, implications for managerial decisions in the food and agribusiness sector are presented.

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