𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities

✍ Scribed by Matzler, Kurt; Pichler, Elisabeth; Füller, Johann; Mooradian, Todd A.

Book ID
125810888
Publisher
Westburn Publishers Ltd
Year
2011
Tongue
English
Weight
227 KB
Volume
27
Category
Article
ISSN
0267-257X

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