๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Perception of green brand in an emerging innovative market

โœ Scribed by Bigliardi, Barbara; Mourad, Maha; Serag Eldin Ahmed, Yasser


Book ID
119970932
Publisher
Emerald Group Publishing Limited
Year
2012
Tongue
English
Weight
936 KB
Volume
15
Category
Article
ISSN
1460-1060

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


Country of origin effects, brand image,
โœ Hina Khan; David Bamber ๐Ÿ“‚ Article ๐Ÿ“… 2008 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 70 KB

## Abstract Country of origin (COO) effects with respect to price, quality, brand effect, and social status to determine elite consumers' buying behavior in the emerging market of Pakistan are investigated. Manufacturers are looking for new consumers with a resilient purchasing power, which is like

The role of public policy in emerging gr
โœ R.H Wiser ๐Ÿ“‚ Article ๐Ÿ“… 2000 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 228 KB

Green power marketing has been heralded by some as a means to create a private market for renewable energy that is driven by customer demand for green products. This article challenges the premise ร sometimes proered in debates over green markets ร that proยฎtable, sizable, credible markets for green