✦ LIBER ✦

Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty

✍ Scribed by Kim, Hye-Young; Lee, Ji Young; Choi, Dooyoung; Wu, Juanjuan; Johnson, Kim K. P.

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Drivers of customer likelihood to join g

✍ Blanca García Gómez; Ana M Gutiérrez Arranz; Jesús Gutiérrez Cillán 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 205 KB

The effects of purchase orientations on

✍ Meyer‐Waarden, Lars; Benavent, Christophe; Castéran, Herbert 📂 Article 📅 2013 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 195 KB

Managing customer loyalty through the me

✍ Patrick Vesel; Vesna Zabkar 📂 Article 📅 2009 🏛 Elsevier Science 🌐 English ⚖ 301 KB

Consequences of customer loyalty to the

✍ Evanschitzky, Heiner; Ramaseshan, B.; Woisetschläger, David M.; Richelsen, Veren 📂 Article 📅 2011 🏛 Sage Publications 🌐 English ⚖ 304 KB

An empirical analysis of the components

✍ Gable, Myron; Fiorito, Susan S.; Topol, Martin T. 📂 Article 📅 2008 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 101 KB

Perceived benefits of loyalty programs:

✍ Aîda Mimouni-Chaabane; Pierre Volle 📂 Article 📅 2010 🏛 Elsevier Science 🌐 English ⚖ 370 KB