Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cards

✍ Scribed by Blanca García Gómez; Ana M Gutiérrez Arranz; Jesús Gutiérrez Cillán

• Book ID: 118480373
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 205 KB
• Volume: 19
• Category: Article
• ISSN: 0969-6989
• DOI: 10.1016/j.jretconser.2012.06.004