Drivers of Customers’ Adoption and Adoption Timing of a New Loyalty Card in the Grocery Retail Market

✍ Scribed by Nathalie T.M. Demoulin; Pietro Zidda

• Book ID: 113752311
• Publisher: Elsevier Science
• Year: 2009
• Tongue: English
• Weight: 351 KB
• Volume: 85
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/j.jretai.2009.05.007