๐”– Bobbio Scriptorium
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Pattern recognition: Historical perspective and future directions

โœ Scribed by Azriel Rosenfeld; Harry Wechsler


Publisher
John Wiley and Sons
Year
2000
Tongue
English
Weight
148 KB
Volume
11
Category
Article
ISSN
0899-9457

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Nonconscious memory processes in marketi
โœ H. Shanker Krishnan; Charles V. Trappey ๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 80 KB ๐Ÿ‘ 2 views

Nonconscious memory processes play a major role in influencing consumption, yet this topic is an understudied area within marketing. Within the general rubric of nonconscious processes recent marketing articles have focused on preconscious processing of advertising, implicit memory for brand names,