Nonconscious memory processes in marketi
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H. Shanker Krishnan; Charles V. Trappey
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Article
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1999
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John Wiley and Sons
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English
โ 80 KB
๐ 2 views
Nonconscious memory processes play a major role in influencing consumption, yet this topic is an understudied area within marketing. Within the general rubric of nonconscious processes recent marketing articles have focused on preconscious processing of advertising, implicit memory for brand names,