๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Parents' attitudes towards the influenza vaccine and influencing factors

โœ Scribed by Spring Chenoa Cooper Robbins; Julie Leask; Robert Booy

Book ID
108956075
Publisher
John Wiley and Sons
Year
2011
Tongue
English
Weight
97 KB
Volume
47
Category
Article
ISSN
1034-4810

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## Abstract This research investigates the influence of two affective cues, namely, attitude toward the parent brand and attitude toward the extension ad, on brandโ€extension evaluation. Results show that as perceived congruity between the extension and the parent brand decreases, the influence of a