HOW DoeS MAGIC HAPPEN' The Ogilvy advertising legend-"one of the leading minds in the world of branding" (NPR)-explores the art and science of conjuring irresistible products and ideas. "Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book." -ROBERT B. CIALDINI, au
Packing for mars: the curious science of life in the void
β Scribed by Roach, Mary
- Publisher
- W.W. Norton & Company
- Year
- 2011
- Tongue
- English
- Weight
- 315 KB
- Category
- Fiction
- ISBN
- 0393079104
No coin nor oath required. For personal study only.
β¦ Synopsis
"America's funniest science writer" (Washington Post) returns to explore the irresistibly strange universe of life without gravity in this New York Times bestseller. Space is a world devoid of the things we need to live and thrive: air, gravity, hot showers, fresh produce, privacy, beer. Space exploration is in some ways an exploration of what it means to be human. How much can a person give up? How much weirdness can they take? What happens to you when you can't walk for a year? have sex? smell flowers? What happens if you vomit in your helmet during a space walk? Is it possible for the human body to survive a bailout at 17,000 miles per hour? To answer these questions, space agencies set up all manner of quizzical and startlingly bizarre space simulations. As Mary Roach discovers, it's possible to preview space without ever leaving Earth. From the space shuttle training toilet to a crash test of NASA's new space capsule (cadaver filling in for astronaut), Roach takes us on a surreally entertaining trip into the science of life in space and space on Earth.
β¦ Subjects
Science
π SIMILAR VOLUMES
**HOW DOES MAGIC HAPPEN?** **The Ogilvy advertising legendβ"one of the leading minds in the world of branding" (NPR)βexplores the art and science of** **conjuring irresistible products and ideas****.** "A breakthrough book. Wonderfully applicable to about everything in life. Funny as hell." βNASSIM
Into the silent sea -- The light that shifts -- Red smoke -- The gates of the wonder world -- Stone from the sky -- Traversing -- Periapsis -- The acid flats -- In aeternum -- Sweet water -- Form from a formless thing.;Mars was once similar to Earth, but today there are no rivers, no lakes, no ocean