β Scribed by Sutherland, Rory
No coin nor oath required. For personal study only.
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legendβ"one of the leading minds in the world of branding" (NPR)βexplores the art and science of conjuring irresistible products and ideas**.**
"A breakthrough book. Wonderfully applicable to about everything in life. Funny as hell." βNASSIM NICHOLAS TALEB, author of The Black Swan
"Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book." βROBERT B. CIALDINI, author of Influence
Why is Red Bull so popular, though everyoneβeveryone!βhates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can't be projected on any accounting spreadsheet. To strike gold, you must master the...
Number of Words in Auth: 2
Formats : EPUB
Number of Formats : 1
Has Cover : Yes
All Identifiers : isbn:9780062388438
Single Author : Rory Sutherland
Original Source : New_Files_Oatmeal_05_18_A
Sorted Author by LN, FN: Sutherland, Rory
Title Length : 007
Title Parm D : Alchemy
Title Parm F : Alchemy
Num of Aut : 1
Title Parm B : (
ES Lib Name : NIRC 2019-05
Record ID : 108528
Uncomma Author : Rory Sutherland
Title Parm A : Alchemy
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