Packaging Essentials: 100 Design Principles for Creating Packages

✍ Scribed by Candace Ellicott, Sarah Roncarelli

Publisher: Rockport Publishers
Year: 2010
Tongue: English
Leaves: 209
Series: Design Essentials
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.

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